PETA (People for the Ethical Treatment of Animals) is a charity which operates worldwide. In its own words it “dedicated to establishing and protecting the rights of all animals.” The following statement, taken word-for-word from PETA’s website sets out what PETA aims to achieve:
“Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for food, clothing, entertainment, experimentation or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.”
PETA gains a high media profile through hard-hitting campaigns attention-grabbing tactics. While many of their campaigns are consistent with their aims and objectives others can be seen as crazy and outlandish. For example recent years have seen PETA campaign to ban pigeon racing in Britain (due to the alleged number of pigeons which die during this activity), ban chaining dogs up, have hunting magazines restricted and only sold to over 16s and even ban the use of leather cricket balls! Many of these campaigns seem to have the primary purpose of creating media coverage for PETA and maintaining the high public profile of the organisations. Indeed, PETA sometimes go out of their way to be as attention-grabbing, controversial and offensive as possible – click here to see a list of PETA’s most controversial adverts. A wide range of celebrities support the organisation, with the unlikely combination of Morrissey, Pamela Anderson, Natalie Portman, Paul McCartney, Vera Lynn, Keanu Reeves, Woody Harrelson, Pink, Roger Moore, Steve-O Alecia Moore all lending the power of celebrity which allows PETA to command public attention on a world-wide basis.
Having read this you will not be surprised to learn that PETA are no fans of fishing. Indeed, PETA have gone to great lengths to attempt to raise awareness of the perceived cruelty of fishing. PETA therefore campaign against angling and have launched a number of initiatives and campaigns which are designed to turn the general public against fishing and achieve their ultimate aim of having angling banned. Actions taken by PETA include:
- Running a campaign (presumably tongue in cheek) to have fish re-branded as ‘sea kittens’ to make the public more receptive to banning fishing. (Fishing would correspondingly be renamed ‘sea kitten hunting’).
- Produced (photoshopped) posters of dogs with fishing hooks in their mouths with the text reading: ‘If you wouldn’t do this to a dog, why do it to a fish?’
- In 2010 PETA arranged for two attractive young women to dress as “topless mermaids” in Nottingham’s Old Market Square holding signs reading ‘Fishing Hurts.’ Two other PETA activists handed out leaflets explaining how cruel angling was to the crowd that had gathered.
- Paid for a large billboard advert along the Great Northern Road in Aberdeen which portrayed the silhouette of a man holding a fishing rod in a phallic manner. The text of the advert read: ‘Are You Overcompensating for Something?’ The advert was put up to coincide with National Fishing month and Aberdeen was chosen due to its popularity as a fishing destination. There was also a bizarre website to go alongside this campaign.
- Proposed to place a banner reading ‘What’s that pong?: Fishing stinks, go vegan’ on the side of a disused toilet which overlooks the sea (and a popular fishing mark) in Sheringham, Norfolk. The local council rejected the idea.
- In 2011 PETA began a campaign called ‘Don’t Let Your Kids become Hookers’ aimed at stopping parents form encouraging their children to take up fishing.
Clearly PETA are dead set against fishing, and are happy to use all manner of crackpot attention grabbing tactics to make their point. They seem to direct all of their energy at recreational anglers and seem to only have a passing distain for commercial fishing operations which take the vast majority of fish from the sea. At the minute PETA’s campaigns seem to gain little traction and appear to be looked upon with confusion by the public. However, anglers must remain vigilant of these campaigns, and always be ready to fight the corner of responsible sea anglers.